The first question that organizations have to answer about new media is whether to work with them? In some ways,it’s the easiest decision to make—it’s a yes or no question.
A slightly more difficult question follows immediately,if the answer to the first was ‘yes.’ Why? That one’s usually more difficult,as it requires analysis of the context and your specific needs.
But more difficult questions still arise after those two,usually in the form how? How one should work with new media often requires expertise from a team that has experience with a variety of media in a range of contexts,a team that reads the current literature about capabilities,possibilities,and concerns.
We facilitate brainstorming for corporate and departmental strategic plans,and prepare formal plans including strategic and tactical activities,milestones,and responsibilities.